I think Sarah might be handling her Instagram account, I mean, she almost never posts and when she does it's mostly when they're together.
That might be Ricardo. What think more likely, is that she sees Instagram as an addition to the social media accounts that she uses on a more regular basis.
Sarah posts on her own Instagram, then Emma shares the same post using the Regram app, so it's very likely she does that herself. That's why she mainly posts when they're together, and also, they're together when they're doing something related to Emma's career, which is what Emma mainly uses her Instagram for.
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