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Showing posts with label PURE THREADS. Show all posts
Showing posts with label PURE THREADS. Show all posts
September 04, 2011
March 13, 2011
Emma Watson in Io Donna [Photoshoot + Interview]
Small stars grow. And change. The final chapter in the saga that has made her famous has yet to arrive in theaters - Deathly Hallows: Part II - but for Emma Watson, the future is now. After debuting as a creative consultant for the collections of People Tree, a nonprofit organization that deals with fair trade, the former witch now collaborated with Alberta Ferretti's Pure Threads by Emma Watson and Alberta Ferretti dresses, skirts, shirts and shorts that will be available exclusively online (albertaferretti.com) on March 21.
"Social consciousness, and the focus responsible consumption are the real challenges now: can it make our future better," explains the actress, who
this year we will see for the first time without the role of Hermione Granger next in My Week with Marilyn with Michelle Williams and Kenneth Branagh. "Consumers are the only ones able to make a difference, the future of the planet depends on their choices. I believe in this project because, especially in the fashion world, there are not enough ethical propositions to choose from."
Where do you get inspiration?
Environmental sustainability and business fair were the slogans with which we began to design the whole collection. Then, of course, is to be romantic, comfortable and close to both my taste and the sensibility of Alberta, who was able to interpret my desires with her incredible taste and with her creativity, without being vulgar.
What is the message you want to convey through this collection?
There is nothing better than to dress in organic clothes. Natural, comfortable, sustainable and, perhaps, even more beautiful than those produced with synthetic materials and chemicals.
But to create a luxury product that is also sustainable is realistically a challenge?
No longer a challenge, and now an achievement! I am absolutely pleased with the result of style, comfort and quality achieved by this collection!
Your generation, compared to previous ones, are more involved in the case of ecology?
Yes, I am absolutely convinced. And it's a relief: finally - after years of unconsciousness, and even a bit of neglect - we have reached the realization of irreparable damage to the planet, and of mankind. The Earth has limits that must not be exceeded: the resources they need for their life cycle are inviolable. We must sensitize society towards becoming responsible people, who did not ultimately only profit from, but consider its impact on all our futures.
The collection will be sold only online. Do you like to shop at the computer?
A lot! And it's a revolution in shopping world. You can achieve whatever you want from the comfort of your own home .. Incredible!
In addition to (neo) designer, you are a style icon. What are the must-haves of your wardrobe?
My basic wardrobe, unequivocally. Few pants, easy to wear, yet comfortable and stylish. How soft and comfortable flats, or the skinny jeans and any garment of soft and warm cashmere.
Your favorite color?
I love all the natural colors, not altered by chemical processes. But surely the favorite and the cream. Discreet, elegant.
You are a reference for the girls of her generation. Do you feel you should be a model?
I do not think I "ought" to be a model of reference for my fame. But I want to do something good by using my public image and reputation.
What do they have in common - and how do they influence - film and fashion?
Historically, the cinema and fashion are two languages intertwined: they inspire each other. Rework the past, and with a new appeal, creates a different language towards the future.
"Social consciousness, and the focus responsible consumption are the real challenges now: can it make our future better," explains the actress, who
this year we will see for the first time without the role of Hermione Granger next in My Week with Marilyn with Michelle Williams and Kenneth Branagh. "Consumers are the only ones able to make a difference, the future of the planet depends on their choices. I believe in this project because, especially in the fashion world, there are not enough ethical propositions to choose from."
Where do you get inspiration?
Environmental sustainability and business fair were the slogans with which we began to design the whole collection. Then, of course, is to be romantic, comfortable and close to both my taste and the sensibility of Alberta, who was able to interpret my desires with her incredible taste and with her creativity, without being vulgar.
What is the message you want to convey through this collection?
There is nothing better than to dress in organic clothes. Natural, comfortable, sustainable and, perhaps, even more beautiful than those produced with synthetic materials and chemicals.
But to create a luxury product that is also sustainable is realistically a challenge?
No longer a challenge, and now an achievement! I am absolutely pleased with the result of style, comfort and quality achieved by this collection!
Your generation, compared to previous ones, are more involved in the case of ecology?
Yes, I am absolutely convinced. And it's a relief: finally - after years of unconsciousness, and even a bit of neglect - we have reached the realization of irreparable damage to the planet, and of mankind. The Earth has limits that must not be exceeded: the resources they need for their life cycle are inviolable. We must sensitize society towards becoming responsible people, who did not ultimately only profit from, but consider its impact on all our futures.
The collection will be sold only online. Do you like to shop at the computer?
A lot! And it's a revolution in shopping world. You can achieve whatever you want from the comfort of your own home .. Incredible!
In addition to (neo) designer, you are a style icon. What are the must-haves of your wardrobe?
My basic wardrobe, unequivocally. Few pants, easy to wear, yet comfortable and stylish. How soft and comfortable flats, or the skinny jeans and any garment of soft and warm cashmere.
Your favorite color?
I love all the natural colors, not altered by chemical processes. But surely the favorite and the cream. Discreet, elegant.
You are a reference for the girls of her generation. Do you feel you should be a model?
I do not think I "ought" to be a model of reference for my fame. But I want to do something good by using my public image and reputation.
What do they have in common - and how do they influence - film and fashion?
Historically, the cinema and fashion are two languages intertwined: they inspire each other. Rework the past, and with a new appeal, creates a different language towards the future.
Pictures: emmawatsonitalia
Translation: Snitchseeker
Translation: Snitchseeker
March 10, 2011
March 04, 2011
More info about Emma Watson and Alberta Ferretti's collection 'Pure Thread'
Interview of Alberta Ferretti and Emma Watson:
The “green” capsule collection by Alberta Ferretti and British actress Emma Watson is only the first step in a long-term project that will associate Ferretti with “sensitive people, who want to be supportive of these kind of issues,” the designer told WWD.
Produced with materials and techniques that are environmentally friendly and made in Italy, the collection is labeled Pure Threads by Emma Watson Alberta Ferretti and will be available exclusively on albertaferretti.com beginning March 21.
“Rather than an opportunity, this is an urgent project,” said Ferretti. “Ecological materials cost twice as much, and selling online is a way to reach customers around the world faster, while containing costs.”
Part of the proceeds will be donated to People Tree, a nonprofit organization Watson supports. People Tree collaborates with manufacturers in 15 developing countries and stimulates small companies to produce low-impact clothing.
The collection, whose packaging is also environmentally friendly, consists of five pieces: two dresses, a shirt, a long skirt and a pair of denim shorts, all enriched with lace embroideries and made with organic fabrics such as cotton poplin, cotton muslin and hemp. “Emma had a Jane-Birkin-in-the-Seventies image in mind,” said Ferretti of the inspiration. While more accessible to a wide range of customer than her signature collection, the designs, Ferretti said, still feature her feminine and romantic touches. Prices range from 250 euros, or $345, to 850 euros, or $1,173 at current exchange.
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” said Watson. “I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”
“I’m grateful Emma accepted this creative partnership that can contribute to fashion and to the health of the planet,” said Ferretti of Watson. The actress, internationally known for her role as Hermione in the “Harry Potter” films for more than a decade, has worn Ferretti designs over the years and is emerging as a fashion plate on the red carpet, in addition to appearing in Burberry’s ads.
“She’s an actress I’ve followed since her early days. I like her freshness, her spontaneity and simplicity,” said Ferretti. “She is intelligent, with a strong personality, a young, modern girl of today but aware of social issues at the same time and very rigorous. This is a moment that demands strong attention to these issues and we can help in communicating them,” said the designer.
Source: IHeartWatson
March 01, 2011
Emma Watson and Alberta Ferretti: Chapter 3
Le signe de Nature est dans notre Signature.Je suis tellement contente qu'une marque de luxe comme Alberta Ferretti commence à faire des vêtements écologiques.
Emma Watson
Je pense que ce projet va davantage démontrer l'importance d'être écologique.
Alberta Ferretti
February 23, 2011
Emma Watson during Downing Street party + Alberta Ferretti line
Source: Vogue
***
Also, Alberta Ferretti A/W 2011 collection will be revealed today at 4pm GMT (17h en France). No indication about Emma's presence or if her collaboration with Ferretti will be revealed too.
February 17, 2011
January 19, 2011
Emma Watson meets Alberta Ferretti : Chapter 2
Traduction par Watsonuncensored
La sensation d'une caresse:
La collection est touchée par la légèreté de la dentelle.
La sensation des bouts des doigts:
Cinq sens. Cinq émotions. Cinq inspirations. Cinq images. Cinq morceaux.
Une collection.
La sensation de notre amour:
Nous aimons la Nature. Ce que nous faisons pour la nature est Nature.
La collection est touchée par la légèreté de la dentelle.
La sensation des bouts des doigts:
Cinq sens. Cinq émotions. Cinq inspirations. Cinq images. Cinq morceaux.
Une collection.
La sensation de notre amour:
Nous aimons la Nature. Ce que nous faisons pour la nature est Nature.
December 22, 2010
[EDIT Dec, 22] Emma Watson and Alberta Ferretti working together
Le site officiel d'Emma a mis à jour cette information avec une nouvelle photo.
Jusque là, voici les informations qu'on a à propos de la collection sur laquelle elles ont travaillé:
_ La ligne de vêtement sera organique
_ La collection sortira peu après Noël
_ La collection est inspiré de Jane Birkin dans les années 60 (donc beaucoup de chemisiers, très feminin) et du sud de la France, est très jeune, fraîche, blanche, jean organique, dentelle. Ca fait très été et un peu gypsy.
EDIT Dec, 22:
Une bonne idée:Une part de la recette ira à la fondation People Tree
Une inspiration naturelle:
Les couleurs de la collection sont 3 non-couleurs (à comprendre j'imagine noir, balnc et gris)
Une sensation légère et fraîche:
La collection est faîte de coton organique
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